Wednesday, July 7, 2010

Sensitive? Wuh?

I'll preface this first post on my first music blog by saying that there are too many music blogs. For that matter, there's too much music. In such an overcrowded market, how is it possible to even begin to scrape the surface of the million miles wide chasm that is the music industry?

The BAD NEWS: As a 21st century audience, we are berated with thousands of images, sounds, and words daily. It's surprising that anything even stands out and cathes our eye amongst the myriad copycats that are just riding the current trend. Music is the worst of these, I think. There's so much new music coming out each month, most of it commercial or repeated garbage, that it's nearly impossible to keep up. Digital music has turned the industry upside down and any buffoon can start distributing their music to a global audience.

The GOOD NEWS: As a 21st century audience, we have the tools to separate the trash from the treasure in our personal music libraries. It's never been easier to find the music we like, and disregard what we don't. AND, we don't have to be fed only what's pumping out of the Top 20. A lot of music is disposable, meaning that it's here for a while because it's trendy, and then it disappears. There is that music, though, that stands the test of time...no matter how old it is, it's still relavent. Lots of current musicians are catching on to this idea and are realizing that the secret to the future of music isn't necessarily post modern deconstruction, but looking back at our musical past and reinventing it. Look at She & Him using lo-fi recording techniques to achieve the sound of mid-20th century pop or the cast of Glee reinventing Journey's "Don't Stop Believing." After all, there's nothing new under the sun. You also don't have to wait for good, new music to come out. There's plenty of older music that, if you've never heard before, is just as new to you as Lady Gaga's next album will be.

Enter Pop Sensitive! So, why the title? If you haven't gathered by now, I kind of loathe the lame excuse for music that you'd find on iTunes Top Charts. With modern technology, you can create your own pop library. You can find great music that hasn't been on the charts for 20 years and find it just as refreshing. Pop, then, is just a relative term and doesn't have to mean over-processed trash. Pop isn't the superficial image projected to the tinyboppers to keep them distracted so mom and dad can get some work done. Let's get back to the music shall we? Let's get back to the actual artist who can write, play, sing and perform without much help from Pro Tools.

So here I offer you some music. Old and new...but without the pop connotation. If you agree, let me know! If you disagree, let me know! Let's start a conversation, just you and I. I'll begin work on my first featured artist soon. Until then, stay educated and ahead of the curve.

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